Short answer: In Dallas, published website prices run from entry-level packages around $500 to $2,500, to custom builds of roughly $3,000 to $10,000, to complex B2B sites that are scoped individually. At Appture Digital Media, a website refresh starts at $2,500 and a custom lead-generation website starts at $7,500, typically taking 8 to 14 weeks.
These figures are the starting points each agency publishes on its own website as of November 14, 2026. Check each site before relying on them, because prices change.
| Option | Published price signal | What it usually means |
|---|---|---|
| Entry-level agency package | From $500 (Thrive Internet Marketing Agency) | Template-led site, often month to month |
| Flat-rate local package | $2,490 (Bless Web Designs) | Fixed page count, small business |
| Small-business custom build | $3,000 to $10,000 typical (Red Spot Design) | Custom WordPress design, SEO sold separately |
| Website refresh or conversion sprint | From $2,500 (Appture) | Sharper messaging and UX on a solid existing site |
| Custom lead-generation website | From $7,500 (Appture) | Strategy, copy, design, SEO foundations, analytics, CRM connections |
| Complex site, portal or e-commerce | Scoped individually | Multiple audiences, integrations, custom workflows |
Page count alone is a poor predictor. Two 10-page sites can differ several times in cost.
A strategic custom website typically takes 8 to 14 weeks. A focused update can move in a few weeks once content and approvals are ready. The biggest delays are late content and slow approvals.
SEOAt Appture, every build includes SEO foundations: site architecture, metadata, schema, redirects, mobile performance and analytics. Ongoing SEO, AI-search optimization and new content are separate services. Some agencies sell SEO entirely separately, so ask what is included before comparing quotes.
OwnershipYes. You should own your domain, files, content, analytics and ad accounts. Ask any agency to confirm this in writing, along with hosting dates and how you would move your site.
Ask what is in scope: pages, copy, photography, integrations and revisions.
Ask how revisions are counted and what happens when they run out.
Ask whether SEO, analytics and redirects are included.
Ask who owns the domain, hosting and accounts, and when hosting renews.
Ask for recent examples and results with dates.
Published starting prices run from about $500 to $2,500 for packages, and custom small-business builds are commonly quoted between $3,000 and $10,000. At Appture Digital Media, a website refresh starts at $2,500 and a custom lead-generation website starts at $7,500.
Scope differs. Strategy, copywriting, photography, integrations, redirects and SEO may or may not be included, so two quotes for the same page count can describe very different projects.
A strategic custom website typically takes 8 to 14 weeks. A focused update can move in a few weeks once content and approvals are ready.
Every Appture build includes SEO foundations: site architecture, metadata, schema, redirects, mobile performance and analytics. Ongoing SEO, AI-search optimization and new content are separate services.
Yes. You own your domain, files, content, analytics and ad accounts. Ask any agency to confirm this in writing, along with hosting dates and how you would move your site.
We look at messaging, conversion paths, speed, SEO foundations and lead tracking, then show you where qualified buyers are slipping away.
Tell us what your site has to do. We will reply within one business day with recommendations and a custom estimate, or request a free website review first.
Visit our Dallas studio: 14580 E. Beltwood Parkway #103, Dallas, TX 75244Read the Dallas website cost guide, or send us a few details and we will scope it with you.
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Written by Daniel Elliott
Founder & Principal, Appture Digital Media
Daniel Elliott has spent more than 40 years in marketing and creative work, bringing over 7,000 products to market and producing more than 850 websites since 2002. He builds conversion-focused websites, B2B lead-generation systems, SEO and AI-search programs, and video for companies across Dallas–Fort Worth.
We are a digital studio offering a variety of solutions in product development, mobile and visual design. That’s why it takes research and expertise from Appture to build a plan that’s accountable to your ROI. We’ll take a hard look at your opportunities, see through the hype and show you how to get the most for your money with Web Marketing, Site Promotion and App Development
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