Manufacturing and industrial

Website Design for Manufacturers and Industrial Companies in Dallas

Short answer: Manufacturers need websites that serve dealers, distributors, engineers and procurement teams, not just consumers. Appture Digital Media builds B2B sites with product and dealer tools, CRM routing and measurement. Custom builds start at $7,500.

01 / NEED

Explain complex products

Specifications, applications and options presented clearly for engineers and buyers.

02 / NEED

Support your channel

Resources and lead routing for dealers and distributors.

03 / NEED

Route every inquiry

Quote and contact forms connected to HubSpot, Salesforce or Zoho.

04 / NEED

Work with offline programs

Aligned with trade-show, print and retail programs.

What manufacturer websites have to do

Built for long B2B sales cycles.

A manufacturer’s website is rarely the only salesperson. It has to support reps in the field, give dealers what they need to sell, and capture specification and quote requests from engineers and procurement teams who research for weeks before they call.

Florence Mailboxes website for Auth-Florence, a Gibraltar Industries company
Case study

Auth-Florence / Gibraltar Industries

$90M in contracts. We produced the website, video, dealer-development tools, trade-show booth, retail point-of-sale displays, print and go-to-market tools for a manufacturer of centralized mailboxes, parcel lockers and storage solutions. The program supported $90M in contracts, including point-of-sale displays for Home Depot and Lowe’s stores with nationwide distribution.

  • Website, video and dealer-development tools
  • Trade-show booth and print
  • Retail point-of-sale displays for Home Depot and Lowe’s
What we build

Manufacturer websites, end to end.

Product and specification pages

Organized by product line, application and industry.

Dealer and distributor resources

Sales tools, literature and lead routing for your channel.

CRM-connected quote requests

Inquiries routed to the right rep with source tracking.

Migration and redirects

301 redirect maps that protect existing rankings.

Process

From discovery to launch in 8 to 14 weeks.

Discovery and buyer mapping, content and architecture, design, build and QA, then launch with tracking confirmed. Complex catalogs and integrations take longer, and we will tell you that up front.

Scope my manufacturer site →
Frequently asked questions

Questions buyers ask us.

How much does a manufacturer website cost?

Custom lead-generation websites start at $7,500, and website refreshes start at $2,500. Large product catalogs, dealer tools and integration-heavy builds are scoped individually. See the Dallas website cost guide for what drives the price.

How long does a manufacturer site take?

Typically 8 to 14 weeks. Complex catalogs and integrations take longer.

Do you handle migration and redirects?

Yes. Old URLs are mapped to new pages with 301 redirects so existing rankings and links are protected.

Can the website connect to our CRM?

Yes. We connect inquiry and quote forms to HubSpot, Salesforce or Zoho so leads are routed to the right rep or distributor.

Do you also produce trade-show, print and retail materials?

Yes. For Auth-Florence / Gibraltar Industries we produced the website alongside video, dealer-development tools, a trade-show booth, retail point-of-sale displays and print.

Ready for a website your dealers and buyers actually use?

Tell us about your products and channels. We will send recommendations and a custom estimate within one business day.

Visit our Dallas studio: 14580 E. Beltwood Parkway #103, Dallas, TX 75244
Next step

See what your project costs.

Read the Dallas website cost guide, or send us a few details and we will scope it with you.

Read the cost guide →
Daniel Elliott, Founder of Appture Digital Media

Written by Daniel Elliott

Founder & Principal,

Daniel Elliott has spent more than 40 years in marketing and creative work, bringing over 7,000 products to market and producing more than 850 websites since 2002. He builds conversion-focused websites, B2B lead-generation systems, SEO and AI-search programs, and video for companies across Dallas–Fort Worth.