It’s news to me

Latest 2026 marketing insights from our Dallas studio

News and updates from the world of marketing and sales: what is actually generating leads, getting brands found in AI search, and turning website traffic into sales conversations.

  • Lead-generation websites
  • AI search optimization
  • SEO
  • Sales & marketing alignment
  • Video & content
Who’s writing

Appture Digital Media: Dallas digital marketing & video production studio

Field notes and Dallas marketing insights from 40+ years in marketing and more than 850 websites built since 2002, written for Dallas–Fort Worth owners and sales leaders who need marketing that produces pipeline.

01 / Who we are

A Dallas studio built for sales

Appture Digital Media is a Dallas‑based digital marketing and digital content production agency serving businesses across Dallas, Plano, and the greater DFW area. We blend strategy, design, and studio‑grade production to help local brands turn online attention into real sales opportunities.

02 / What we build

Websites, search and video that generate leads

As a full‑service digital marketing agency and video marketing agency, we handle everything from web design and SEO to sales video production and ongoing content campaigns. Whether you need a high‑converting website, a library of short‑form videos, or a complete marketing system, our team builds assets that look sharp and are engineered to generate leads.

03 / Your next step

See what this looks like for you

Ready to see what this looks like for your business? Book a strategy call to talk through your goals, schedule a studio tour to see our production setup in person, or get a quote for your next digital marketing or video project.

Latest insights

Straight talk on websites, leads and AI search

New articles land here first. Browse every post below, or jump to the topic you’re working on right now.

12 SEO Meetups You Should Have On Your Radar

12 SEO Meetups You Should Have On Your Radar

Want to meet other people interested in SEO offline? Give an SEO meetup a go.In my experience, it’s one of the...
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Can You Spot Google Updates with XmR Charts?

Can You Spot Google Updates with XmR Charts?

Website traffic data normally looks like this:Ups and downs, peaks and troughs.If we’re doing our job properly, we generally expect traffic...
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5 Best Rank Tracking Tools for SEO Monitoring

5 Best Rank Tracking Tools for SEO Monitoring

Rank tracking tools let you monitor your SEO performance over time. By tracking which keywords you’re ranking for, where you’re...
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4 Ways PPC and SEO Can Work Together (And When They Can’t)

4 Ways PPC and SEO Can Work Together (And When They Can’t)

Search engine optimization (SEO) is the process of optimizing your pages to rank in a search engine’s organic results.Pay-per-click (PPC)...
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How to Get Search Traffic Without Ranking for Anything

How to Get Search Traffic Without Ranking for Anything

Getting to the top of Google What’s in it for them?Why would anyone bother to feature your business on their website?Well,...
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Healthcare SEO: 7 Strategies From Medical SEO Pros

Healthcare SEO: 7 Strategies From Medical SEO Pros

Healthcare SEO is the secret to helping your organization reach more patients and clients.SEO can help you rank for useful...
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How to Do a Reverse Image Search: A Step-by-Step Guide

How to Do a Reverse Image Search: A Step-by-Step Guide

A reverse image search allows you to find more information about an image or topic by using the image itself—instead...
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business social media strategy

business social media strategy

business social media strategy We have one goal for this article: to help you land an SEO job. This isn’t...
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20 Popular Social Media Sites Where Your Brand Can Shine

20 Popular Social Media Sites Where Your Brand Can Shine

It’s no secret that social media marketing can boost your brand’s reach, forge stronger connections with your audience, and drive...
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Keyword Cannibalization: An A-to-Z Guide to Fixing and Avoiding It

Keyword Cannibalization: An A-to-Z Guide to Fixing and Avoiding It

Keyword cannibalization can negatively impact your website’s organic search performance.But catching and fixing this issue can have the opposite effect....
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The Best of Ahrefs’ Digest: June 2024

The Best of Ahrefs’ Digest: June 2024

Every week, we share hot SEO news, interesting reads, and new posts in our newsletter, Ahrefs’ Digest.If you’re not one...
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Don’t Start a Podcast: 10 Lessons From 10K Downloads of Ahrefs Podcast

Don’t Start a Podcast: 10 Lessons From 10K Downloads of Ahrefs Podcast

We’ve recently crossed 10k downloads for 1. It’s a lot more work than you think.I’ve noticed that too many people treat...
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How to Increase Website Authority (7 Proven Strategies)

How to Increase Website Authority (7 Proven Strategies)

Since Backlinko’s launch in 2012, we’ve experimented with countless tactics to build website authority. Some successful. Others not so much.We’ve...
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Unlocking Growth Through Enterprise SaaS SEO

Unlocking Growth Through Enterprise SaaS SEO

Enterprise SaaS SEO is the practice of improving the visibility and rankings of an enterprise SaaS website in search engines....
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SEO OKRs: Driving Performance & Measuring Impact

SEO OKRs: Driving Performance & Measuring Impact

Objectives and Key Results (OKRs) are a popular goal-setting framework. It helps SEOs define and measure the success of their...
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How to Use Keyword Match Types in Google Ads

How to Use Keyword Match Types in Google Ads

Keyword match types help you control which search queries can trigger your search ads. Balancing reach with relevancy.It lets you...
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The 7 Best SEO Conferences to Attend in 2024

The 7 Best SEO Conferences to Attend in 2024

Attending SEO conferences is one of the most impactful ways to elevate your SEO.You get to: Rub shoulders with marketing...
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SEO Consultants Guide: When to Hire and What to Expect

SEO Consultants Guide: When to Hire and What to Expect

An SEO consultant helps your business improve search engine rankings. Through services like keyword research, site audits, and on-page SEO....
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Enterprise Sites Are Where Technical SEO Shines

Enterprise Sites Are Where Technical SEO Shines

Enterprise technical SEO is the practice of optimizing a large, enterprise company’s website to help search engines find, crawl, understand,...
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Enterprise Link Building & The Power Of Links

Enterprise Link Building & The Power Of Links

Enterprise link building is the process of acquiring links to a large, enterprise company’s website to improve its visibility and...
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As featured across the country

Seen, quoted and trusted.

National and regional media, industry publications, and the brands and associations our work has reached.

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  • National Apartment Association logo
  • Univision logo
  • Fox 4 News logo
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  • News 12 Connecticut logo
  • WGN 9 Chicago logo
  • Fox 30 Jacksonville logo
  • Chicago Tribune logo
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  • Ernst & Young logo
  • RSM logo
  • Packaging Digest logo
  • HOW Magazine logo
  • AIGA logo
  • National Association of Manufacturers logo
  • Apartment Association of Greater Dallas logo

Ready to put these ideas to work on your pipeline?

Bring us your goals. We’ll show you what a lead-generating website, search plan or content program looks like for your business, and what it should return.

Book a strategy call