It’s news to me

Latest 2026 marketing insights from our Dallas studio

News and updates from the world of marketing and sales: what is actually generating leads, getting brands found in AI search, and turning website traffic into sales conversations.

  • Lead-generation websites
  • AI search optimization
  • SEO
  • Sales & marketing alignment
  • Video & content
Who’s writing

Appture Digital Media: Dallas digital marketing & video production studio

Field notes and Dallas marketing insights from 40+ years in marketing and more than 850 websites built since 2002, written for Dallas–Fort Worth owners and sales leaders who need marketing that produces pipeline.

01 / Who we are

A Dallas studio built for sales

Appture Digital Media is a Dallas‑based digital marketing and digital content production agency serving businesses across Dallas, Plano, and the greater DFW area. We blend strategy, design, and studio‑grade production to help local brands turn online attention into real sales opportunities.

02 / What we build

Websites, search and video that generate leads

As a full‑service digital marketing agency and video marketing agency, we handle everything from web design and SEO to sales video production and ongoing content campaigns. Whether you need a high‑converting website, a library of short‑form videos, or a complete marketing system, our team builds assets that look sharp and are engineered to generate leads.

03 / Your next step

See what this looks like for you

Ready to see what this looks like for your business? Book a strategy call to talk through your goals, schedule a studio tour to see our production setup in person, or get a quote for your next digital marketing or video project.

Latest insights

Straight talk on websites, leads and AI search

New articles land here first. Browse every post below, or jump to the topic you’re working on right now.

Shallow Pockets? Try These 3 Truly Affordable SEO Services

Shallow Pockets? Try These 3 Truly Affordable SEO Services

In the United States, the median cost of SEO services is $1,501-$2,000 per month. This is according to our Keyword...
Read More
How to Build an SEO Roadmap That Drives Performance

How to Build an SEO Roadmap That Drives Performance

An SEO roadmap is where high-level objectives trickle down to project-level prioritization. Complete with all the context, tactics, and timelines...
Read More
5 Ways to Search a Website for Keywords (+ Examples)

5 Ways to Search a Website for Keywords (+ Examples)

Have you ever wondered how to find keywords on a website? Or, why it’s so crucial for your online business...
Read More
The Default Blocklist: Why Google Trusts Big Brands (But Not You)

The Default Blocklist: Why Google Trusts Big Brands (But Not You)

As the web fills inexorably with AI slop, searchers and search engines are becoming more skeptical of content, brands, and...
Read More
Keyword Relevance: What It Is, and How to Demonstrate It to Google

Keyword Relevance: What It Is, and How to Demonstrate It to Google

Keyword relevance is a key part of Google Search, including both organic and paid search results. It helps make sure...
Read More
SEO Reporting Dashboards (For 3 Different Types of Websites)

SEO Reporting Dashboards (For 3 Different Types of Websites)

Creating an SEO reporting dashboard is often an easier way to share your SEO performance results than a text-heavy SEO...
Read More
Redirects 101: A Beginner’s Guide to Setup & Best Practices

Redirects 101: A Beginner’s Guide to Setup & Best Practices

Redirects send users and search engines from one URL to another automatically.For example, when you try to visit https://backlinko.com/hub/youtube/position (which...
Read More
13 New Social Media Platforms

13 New Social Media Platforms

Social media is evolving fast, with platforms like Threads and Noplace leading the charge.Check out these 13 new social networks...
Read More
I Analyzed 52 SEO Manager Job Listings. Here’s What They Do and How You Can Become One

I Analyzed 52 SEO Manager Job Listings. Here’s What They Do and How You Can Become One

SEO managers are responsible for developing the strategy to improve a website’s search visibility and organic traffic. But what exactly...
Read More
Link Reclamation: How to Easily Find (and Reclaim) Lost Backlinks

Link Reclamation: How to Easily Find (and Reclaim) Lost Backlinks

Building links is difficult. Which is why it’s so frustrating when hard-earned links disappear without warning.Sadly, this happens all the time.Here’s...
Read More
10 Types of Keywords with Examples (+ How to Find Them)

10 Types of Keywords with Examples (+ How to Find Them)

In this post, you’ll learn the 10 most important types of keywords to improve your SEO. Keyword Type Examples 1....
Read More
Enterprise SEO Challenges & Mistakes You Need To Overcome

Enterprise SEO Challenges & Mistakes You Need To Overcome

Whether you are working in-house at an enterprise company or you’re an agency working with enterprise clients, you’ll find that...
Read More
10 Best Competitor Analysis Tools Under $300

10 Best Competitor Analysis Tools Under $300

Looking for a competitor analysis tool that does it all? Well, they’re a bit pricey. They can cost about $1000...
Read More
Buyer Intent Keywords Convert Better. Here’s How to Find Them

Buyer Intent Keywords Convert Better. Here’s How to Find Them

Buyer intent keywords (or buyer keywords, high intent keywords) are search terms that suggest a user is ready to make...
Read More
SEO Automation Tools: My 10 Favorites to Boost Productivity

SEO Automation Tools: My 10 Favorites to Boost Productivity

SEO can become complicated real fast. Lots of processes have many moving parts and there are plenty of tasks to...
Read More
I Asked 26 Marketers for Their Best Marketing Books. Here’s What They Recommend

I Asked 26 Marketers for Their Best Marketing Books. Here’s What They Recommend

What are the best marketing books?To find out, I asked 26 marketers (from Ahrefs and elsewhere) to recommend a book...
Read More
15 Best Quillbot Alternatives: The Ultimate Guide

15 Best Quillbot Alternatives: The Ultimate Guide

Quillbot is a great tool for paraphrasing, summarizing, and translating content.It can also help you identify and fix grammatical mistakes,...
Read More
29 Up-To-Date Blogging Statistics

29 Up-To-Date Blogging Statistics

Want to learn about the state of blogging in 2024? What are the benefits of blogging to businesses? What are...
Read More
How to Do SEO for Your New Website [10-Step Guide]

How to Do SEO for Your New Website [10-Step Guide]

If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month.This turns your...
Read More
How to Combine SEO and Content Marketing (The Ahrefs’ Way)

How to Combine SEO and Content Marketing (The Ahrefs’ Way)

SEO and content marketing are different marketing channels. But you don’t have to choose between them. They’re complementary.In fact, you...
Read More
1 … 23 24 25 26 27 … 37
As featured across the country

Seen, quoted and trusted.

National and regional media, industry publications, and the brands and associations our work has reached.

  • Schiff logo
  • Fox News Channel logo
  • CNN logo
  • WFAA 8 logo
  • National Apartment Association logo
  • Univision logo
  • Fox 4 News logo
  • WKMG Local 6 logo
  • The CW33 logo
  • News 12 Connecticut logo
  • WGN 9 Chicago logo
  • Fox 30 Jacksonville logo
  • Chicago Tribune logo
  • Daily Herald logo
  • Ernst & Young logo
  • RSM logo
  • Packaging Digest logo
  • HOW Magazine logo
  • AIGA logo
  • National Association of Manufacturers logo
  • Apartment Association of Greater Dallas logo

Ready to put these ideas to work on your pipeline?

Bring us your goals. We’ll show you what a lead-generating website, search plan or content program looks like for your business, and what it should return.

Book a strategy call