It’s news to me

Latest 2026 marketing insights from our Dallas studio

News and updates from the world of marketing and sales: what is actually generating leads, getting brands found in AI search, and turning website traffic into sales conversations.

  • Lead-generation websites
  • AI search optimization
  • SEO
  • Sales & marketing alignment
  • Video & content
Who’s writing

Appture Digital Media: Dallas digital marketing & video production studio

Field notes and Dallas marketing insights from 40+ years in marketing and more than 850 websites built since 2002, written for Dallas–Fort Worth owners and sales leaders who need marketing that produces pipeline.

01 / Who we are

A Dallas studio built for sales

Appture Digital Media is a Dallas‑based digital marketing and digital content production agency serving businesses across Dallas, Plano, and the greater DFW area. We blend strategy, design, and studio‑grade production to help local brands turn online attention into real sales opportunities.

02 / What we build

Websites, search and video that generate leads

As a full‑service digital marketing agency and video marketing agency, we handle everything from web design and SEO to sales video production and ongoing content campaigns. Whether you need a high‑converting website, a library of short‑form videos, or a complete marketing system, our team builds assets that look sharp and are engineered to generate leads.

03 / Your next step

See what this looks like for you

Ready to see what this looks like for your business? Book a strategy call to talk through your goals, schedule a studio tour to see our production setup in person, or get a quote for your next digital marketing or video project.

Latest insights

Straight talk on websites, leads and AI search

New articles land here first. Browse every post below, or jump to the topic you’re working on right now.

The 6 Biggest SEO Challenges You’ll Face in 2024

The 6 Biggest SEO Challenges You’ll Face in 2024

Seen any stressed-out SEOs recently? If so, that’s because they’ve got their work cut out this year.Between navigating Google’s never-ending algorithm...
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How to Persuade Your Boss to Send You to Ahrefs Evolve

How to Persuade Your Boss to Send You to Ahrefs Evolve

There’s one thing standing between you and several days of SEO, socializing, and Singaporean sunshine: your boss (and their Q4...
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Ecommerce Marketing: 11 Strategies to Drive Traffic and Sales

Ecommerce Marketing: 11 Strategies to Drive Traffic and Sales

Ecommerce marketing is the process of making potential customers aware of your online store and generating sales. Using channels like...
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29 Top Digital Marketing Tools for Every Budget

29 Top Digital Marketing Tools for Every Budget

Whether you’re a solo business or a team, the right digital marketing tools can increase sales.And with artificial intelligence (AI)...
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ChatGPT / OpenAI Statistics: How Many People Use ChatGPT?

ChatGPT / OpenAI Statistics: How Many People Use ChatGPT?

OpenAI is an AI research organization behind the popular ChatGPT.Launched in November 2022, ChatGPT gained 1 million users within the...
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36 Up-To-Date Ecommerce Statistics

36 Up-To-Date Ecommerce Statistics

Ecommerce has transformed the retail landscape. In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027,...
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12 Field-Tested Content Marketing Tactics

12 Field-Tested Content Marketing Tactics

In this guide, we’re diving into twelve content marketing tactics we’ve tested and continue to use with some decent results....
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Guaranteed SEO Services: Here’s the Only SEO Guarantee That’s Not a Scam

Guaranteed SEO Services: Here’s the Only SEO Guarantee That’s Not a Scam

SEO guarantees are one of the biggest tools agency sales teams use to turn prospects into clients. But they can...
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Parasite SEO Explained (It’s Not Always Evil!)

Parasite SEO Explained (It’s Not Always Evil!)

Parasite SEO can help you rank for more competitive keywords, rank faster, and get more traffic to your content.But do...
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24 Must-Know Local SEO Statistics

24 Must-Know Local SEO Statistics

Local SEO has become an important element of digital marketing strategy helping businesses enhance online visibility and connect with local...
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Google Documents Leaked & SEOs Are Making Some Wild Assumptions

Google Documents Leaked & SEOs Are Making Some Wild Assumptions

You’ve probably heard about the recent Google documents leak. It’s on every major site and all over social media.Where did...
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Do Higher Content Scores Mean Higher Google Rankings? Our Data Says It’s Unlikely.

Do Higher Content Scores Mean Higher Google Rankings? Our Data Says It’s Unlikely.

I studied the correlation between rankings and content scores from four popular content optimization tools: Clearscope, Surfer, MarketMuse, and Frase....
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15 Unique Ways to Check Competitor Website Traffic

15 Unique Ways to Check Competitor Website Traffic

You only need three tools to get sixteen highly actionable data points on your competitors’ traffic.Before we dive in, let’s...
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8 Ahrefs API Use Cases For Agencies and Enterprises

8 Ahrefs API Use Cases For Agencies and Enterprises

It’s no secret that APIs are a major time saver. They help automate many marketing tasks from creating reports to...
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SEO Agency Software (My Tried and Tested Tools)

SEO Agency Software (My Tried and Tested Tools)

There’s no shortage of SEO agency software available at the moment. But with so many options to choose from, which...
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SEO Trends 2024: Separating Fact From Fiction

SEO Trends 2024: Separating Fact From Fiction

Google’s constant tinkering with the search results means SEOs have no choice but to stay at the bleeding edge of...
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How to Promote Your Blog (There Are Only Three Ways)

How to Promote Your Blog (There Are Only Three Ways)

After half a decade of blogging experience, I’ve learned that when it comes to promoting your blog, there are only...
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The Best of Ahrefs’ Digest: May 2024

The Best of Ahrefs’ Digest: May 2024

Every week, we share hot SEO news, interesting reads, and new posts in our newsletter, Ahrefs’ Digest.If you’re not one...
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7 Best Free Online Marketing Classes in 2024

7 Best Free Online Marketing Classes in 2024

The world of online marketing evolves quickly. To stay ahead of the curve, you need to continuously update your skills...
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22 Content Marketing Examples to Inspire You

22 Content Marketing Examples to Inspire You

We reviewed dozens of content marketing examples in different formats and from multiple channels. And handpicked the 22 most inspiring...
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As featured across the country

Seen, quoted and trusted.

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Ready to put these ideas to work on your pipeline?

Bring us your goals. We’ll show you what a lead-generating website, search plan or content program looks like for your business, and what it should return.

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