It’s news to me

Latest 2026 marketing insights from our Dallas studio

News and updates from the world of marketing and sales: what is actually generating leads, getting brands found in AI search, and turning website traffic into sales conversations.

  • Lead-generation websites
  • AI search optimization
  • SEO
  • Sales & marketing alignment
  • Video & content
Who’s writing

Appture Digital Media: Dallas digital marketing & video production studio

Field notes and Dallas marketing insights from 40+ years in marketing and more than 850 websites built since 2002, written for Dallas–Fort Worth owners and sales leaders who need marketing that produces pipeline.

01 / Who we are

A Dallas studio built for sales

Appture Digital Media is a Dallas‑based digital marketing and digital content production agency serving businesses across Dallas, Plano, and the greater DFW area. We blend strategy, design, and studio‑grade production to help local brands turn online attention into real sales opportunities.

02 / What we build

Websites, search and video that generate leads

As a full‑service digital marketing agency and video marketing agency, we handle everything from web design and SEO to sales video production and ongoing content campaigns. Whether you need a high‑converting website, a library of short‑form videos, or a complete marketing system, our team builds assets that look sharp and are engineered to generate leads.

03 / Your next step

See what this looks like for you

Ready to see what this looks like for your business? Book a strategy call to talk through your goals, schedule a studio tour to see our production setup in person, or get a quote for your next digital marketing or video project.

Latest insights

Straight talk on websites, leads and AI search

New articles land here first. Browse every post below, or jump to the topic you’re working on right now.

I Asked 12 SEOs To Share Their Favorite SEO Books

I Asked 12 SEOs To Share Their Favorite SEO Books

I asked 12 SEOs to share what’s on their bookshelves.Here’s what they said:Authors: Stephan Spencer, Eric Enge, Jessica StricchiolaFirst published: 6...
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Advanced SEO: My Top 8 Tactics Shared By 107 SEOs

Advanced SEO: My Top 8 Tactics Shared By 107 SEOs

I asked the SEO community and a few experts to share advanced SEO tactics that are working for them.I received 107...
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How to Get Over the Fear of Creating Thought Leadership Content

How to Get Over the Fear of Creating Thought Leadership Content

Here’s the thing: We previously ran the exact same study for Wix and it did well. So we decided to...
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Google AI Overviews (Formerly Google SGE): All You Need to Know

Google AI Overviews (Formerly Google SGE): All You Need to Know

Google officially launched AI Overviews in the U.S. on May 14, 2024. Three months later, they announced that AI Overviews...
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Gonzo Content: What Marketers Need to Learn From Hunter S. Thompson

Gonzo Content: What Marketers Need to Learn From Hunter S. Thompson

We’ve passed the high-water mark of content marketing—at least, content marketing in its current form.After thirteen years in content marketing,...
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I Got 129.7% More Traffic With Related Keywords

I Got 129.7% More Traffic With Related Keywords

A few weeks ago, I optimized one of my blog posts for related keywords. Today, it gets an estimated 2,300...
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Shift Happens: 7 Examples of Search Intent Shift (+ How To Identify It)

Shift Happens: 7 Examples of Search Intent Shift (+ How To Identify It)

Google’s search results aren’t set in stone—they’re always changing.But when there’s a major change in search intent for a keyword,...
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Content Curation: How to Build a Fandom by Talent-Scouting Great Content

Content Curation: How to Build a Fandom by Talent-Scouting Great Content

At a time when anyone can create content, the real challenge—and opportunity—is in saying something new. I think content curation can...
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Stop Overcomplicating Things. Entity SEO is Just SEO

Stop Overcomplicating Things. Entity SEO is Just SEO

“Entity SEO”.Sounds scary, doesn’t it? Not only does the word “entity” sound foreign, it feels like yet another thing to...
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SEO for Personal Injury Lawyers: 7 Strategies to Lower Cost-Per-Lead

SEO for Personal Injury Lawyers: 7 Strategies to Lower Cost-Per-Lead

SEO for personal injury law firms is notorious for how expensive and competitive it can be. Even with paid ads,...
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The 25 Biggest Traffic Losers in SaaS

The 25 Biggest Traffic Losers in SaaS

We analyzed the organic traffic growth of 1,600 SaaS companies to discover the SEO strategies that work best in 2024……and those...
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AI Copywriting: Top 4 Tools and Best Ways to Use Them

AI Copywriting: Top 4 Tools and Best Ways to Use Them

AI copywriting involves using artificial intelligence tools to generate compelling marketing copy. With the goal of driving more sales for...
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7 Top Google Analytics Alternatives (Free and Paid)

7 Top Google Analytics Alternatives (Free and Paid)

Let’s face it: When it comes to analytics tools, we want it all. Advanced metrics, intuitive dashboards, and seamless integrations.But...
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9 Best Chrome Extensions for SEO: Our Top Picks

9 Best Chrome Extensions for SEO: Our Top Picks

You know the saying “work smarter, not harder”? That’s what Chrome extensions can do for you.In fact, Leigh McKenzie, head...
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10 Brilliant SEO Newsletters: Master Search From Your Inbox

10 Brilliant SEO Newsletters: Master Search From Your Inbox

SEO newsletters make it easy to keep up to date with what’s going on in the world of search engine...
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SXO Explained: How to Adapt to the New Era of Search

SXO Explained: How to Adapt to the New Era of Search

Last month, I bought a laser cutter. If you’ve been in my shoes, you know that one does not simply...
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“Education” Isn’t Enough: How to Market When Information is Dirt Cheap

“Education” Isn’t Enough: How to Market When Information is Dirt Cheap

Much of marketing today is built on the idea that education is enough. Provide a searcher with functional, half-decent information,...
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Content Marketing ROI: How to Put a $ Value on Content

Content Marketing ROI: How to Put a $ Value on Content

The formula for calculating ROI is so simple that I’ll share it right here, in the article introduction: ((Return from...
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Ahrefs’ $29 Starter plan – what’s included and how it compares

Ahrefs’ $29 Starter plan – what’s included and how it compares

Get the week's best marketing content If you haven’t heard yet, we’ve launched a new plan at Ahrefs.Meet our Starter...
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I Disavowed “Toxic Backlinks”: Here’s What Happened

I Disavowed “Toxic Backlinks”: Here’s What Happened

On July 26th 2024, I exported all “toxic” and “potentially toxic” backlinks to three of our blog posts from a...
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Ready to put these ideas to work on your pipeline?

Bring us your goals. We’ll show you what a lead-generating website, search plan or content program looks like for your business, and what it should return.

Book a strategy call