We ran the same search across ChatGPT, Perplexity, and two other LLMs for a client in commercial construction. Their competitor showed up four times. They showed up zero.
A few months ago, we decided to run an experiment for one of our commercial construction clients. We
The MQL debate is a symptom. The real issue is that marketing and sales are running two completely different conversations with the same prospect.
Companies spend endless hours arguing over what counts as a “Marketing Qualified Lead” (MQL). They make complex rules,
Before I touch a marketing budget, I ask five questions about operations. The answers usually change the entire plan.
Before I touch a marketing budget, I ask five operational questions. That usually changes the whole plan. When
15 Resources to Bring Your Social Media Marketing Strategy to the Next Level
Working in social media marketing can be overwhelming, so you are forced to try to organize and scale
I have never walked into a company where the leads were actually bad. The problem is always upstream.
Whenever a client tells me “our marketing leads are garbage,” I smile. In four decades of consulting for
The Revenue Reckoning: Why Marketing Finally Had to Grow Up
I’ve watched marketing evolve from an art form into a business function, and I’ve lived through every uncomfortable
Email Isn’t Dead.
A Better Way to Think About Growth Email Isn’t Dead. It’s Still One of the Best Tools You
The real reason customers are leaving you.
For more than forty years, I’ve watched businesses lose revenue for the exact same reason: they misread what
The Real Reason You’re Losing Customers.
For more than forty years, I’ve watched businesses lose revenue for the exact same reason: they misread what
Your pretty website probably isn’t making money.
I used to think a visually stunning online presence was the ultimate cheat code for growth. I spent
Your site has about 8 seconds to answer one question for a serious buyer. Most sites answer a completely different question.
When a serious B2B buyer lands on your homepage, they aren’t there to read your life story. They
Marketing amplifies whatever is already true about your business. If what is true is broken, more marketing just breaks things faster.
Marketing amplifies whatever is already true about your business. If what is true is strong, marketing helps you
Get more leads from your website
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