SEO for Static Sites: 8 Problems to Watch For
Vibe coding has made static websites easier than ever to build. You can spin up a site with
AI Overviews Currently Appear for 83% of Branded Searches
Type your company name into Google. Before your website shows up, there is a good chance Google has
The AI Search Attribution Trap (And How Forward-Thinking Marketers Can Actually Prove ROI)
Your buyers are asking AI before they ask you. According to Forrester research cited by Ahrefs, 94% of
Before I touch a marketing budget, I ask five questions about operations. The answers usually change the entire plan.
When a CEO asks me to fix their marketing, they usually expect me to talk about ad campaigns,
When To Stop DIY Marketing And Hire Help
Is your business making money, but you feel busier, not bigger? Imagine you’re the captain of a ship.
Stop Making Ads Start Answering Questions
What if the best way to sell more is to stop selling? For decades, marketing has been
Marketing amplifies whatever is already true about your business. If what is true is broken, more marketing just breaks things faster.
Marketing amplifies whatever is already true about your business. If what is true is strong, marketing helps you
Last week I pulled up a site for a $12M construction company. Three of the five red flags were on the homepage alone.
A CEO of a $12M commercial construction firm called me last week. He was frustrated. He had spent
I can tell where a $500K marketing program is bleeding money in about 60 minutes. Here is the exact sequence I run.
When a business is spending half a million dollars a year on marketing and revenue stays flat, people
The Three Clients You Can Help (And the One You Should Walk Away From)
I’ve worked with over 850 businesses across 64 years. After that much pattern recognition, you stop guessing and start knowing. You can tell within the first conversation whether someone is going to…
The Marketing Tax You’re Paying Because You Won’t Fix Your Foundation
I’ve watched businesses burn millions on marketing while their customer experience quietly bleeds them dry from the inside. They’re running campaigns, buying ads, chasing leads—and wondering why…
The Difference Between Turning Gears and Setting Hooks
I’ve watched businesses spend six figures on marketing campaigns that produce nothing but internal excitement. The creative team loves it. The CEO frames the ad. The sales team gets new brochures….
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