
8 SEO Hiring Managers Share Their #1 Interview Question
Are you frantically Googling “SEO interview questions” because you’ve got an upcoming interview like… tomorrow? If so, don’t

Real Estate SEO: 6 Things You Can Do to Compete With Big Sites
Zillow, Trulia, Redfin. These names appear in almost every conversation about buying, selling, or renting property. This is

Unpacking NerdWallet’s SEO: 10 Things I Discovered
Nobody needs SEO like NerdWallet. Their S-1 shows over 70% of traffic is unpaid. For a business that

9 Successful PR Campaign Examples, According to the Data
From Barbie-themed ketchup to exploding owl butts, these PR campaign examples prove that with the right data, timing,

Total Addressable Market: How to Estimate It and Source Data
Total addressable market (TAM) is an estimation of how much you could earn if you could sell your

I Asked 12 SEOs To Share Their Favorite SEO Books
I asked 12 SEOs to share what’s on their bookshelves. Here’s what they said: Authors: Stephan Spencer, Eric Enge,

Advanced SEO: My Top 8 Tactics Shared By 107 SEOs
I asked the SEO community and a few experts to share advanced SEO tactics that are working for them.

How to Get Over the Fear of Creating Thought Leadership Content
Here’s the thing: We previously ran the exact same study for Wix and it did well. So we

Google AI Overviews (Formerly Google SGE): All You Need to Know
Google officially launched AI Overviews in the U.S. on May 14, 2024. Three months later, they announced that

Gonzo Content: What Marketers Need to Learn From Hunter S. Thompson
We’ve passed the high-water mark of content marketing—at least, content marketing in its current form. After thirteen years

I Got 129.7% More Traffic With Related Keywords
A few weeks ago, I optimized one of my blog posts for related keywords. Today, it gets an

Shift Happens: 7 Examples of Search Intent Shift (+ How To Identify It)
Google’s search results aren’t set in stone—they’re always changing. But when there’s a major change in search intent
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