
Gonzo Content: What Marketers Need to Learn From Hunter S. Thompson
We’ve passed the high-water mark of content marketing—at least, content marketing in its current form. After thirteen years

I Got 129.7% More Traffic With Related Keywords
A few weeks ago, I optimized one of my blog posts for related keywords. Today, it gets an

Shift Happens: 7 Examples of Search Intent Shift (+ How To Identify It)
Google’s search results aren’t set in stone—they’re always changing. But when there’s a major change in search intent

Content Curation: How to Build a Fandom by Talent-Scouting Great Content
At a time when anyone can create content, the real challenge—and opportunity—is in saying something new. I think

Stop Overcomplicating Things. Entity SEO is Just SEO
“Entity SEO”. Sounds scary, doesn’t it? Not only does the word “entity” sound foreign, it feels like yet

SEO for Personal Injury Lawyers: 7 Strategies to Lower Cost-Per-Lead
SEO for personal injury law firms is notorious for how expensive and competitive it can be. Even with

The 25 Biggest Traffic Losers in SaaS
We analyzed the organic traffic growth of 1,600 SaaS companies to discover the SEO strategies that work best

SXO Explained: How to Adapt to the New Era of Search
Last month, I bought a laser cutter. If you’ve been in my shoes, you know that one does

“Education” Isn’t Enough: How to Market When Information is Dirt Cheap
Much of marketing today is built on the idea that education is enough. Provide a searcher with functional,

Content Marketing ROI: How to Put a $ Value on Content
The formula for calculating ROI is so simple that I’ll share it right here, in the article introduction:

Ahrefs’ $29 Starter plan – what’s included and how it compares
Get the week’s best marketing content If you haven’t heard yet, we’ve launched a new plan at Ahrefs.

I Disavowed “Toxic Backlinks”: Here’s What Happened
On July 26th 2024, I exported all “toxic” and “potentially toxic” backlinks to three of our blog posts
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