
How to Optimize for AI Search: A Guide for You and Your AI Agent
To optimize for AI search, you improve your pages so they’re more likely to be cited by AI

AI Citations: 7 Smart Ways to Stay Visible as Answers Shift
AI citations are the links and source mentions that tools like ChatGPT, Google AI Overviews, AI Mode,

The 25 Best AEO/GEO Experts to Follow in 2026
Research is how you answer these questions, and how you keep up with what’s changing in AI search.

Your marketing team says they hit their lead goal.
Your marketing team says they hit their lead goal this month, but your sales team says the leads

Discover why designing by committee kills your competitive advantage and creates “skunks.” Learn how trusting a single expert drives real market success.
A skunk is a cat designed by committee I have watched it happen for forty years. A founder

SEO for Static Sites: 8 Problems to Watch For
Vibe coding has made static websites easier than ever to build. You can spin up a site with

AI Overviews Currently Appear for 83% of Branded Searches
Type your company name into Google. Before your website shows up, there is a good chance Google has

The AI Search Attribution Trap (And How Forward-Thinking Marketers Can Actually Prove ROI)
Your buyers are asking AI before they ask you. According to Forrester research cited by Ahrefs, 94% of

Stop Making Ads Start Answering Questions
What if the best way to sell more is to stop selling? For decades, marketing has been

The SEO Power of Authorship – On Site and in Backlinks
Hi everyone, Daniel Elliott here. If you know me, you know I spend a lot of time trying

The 40% Sales Leakage You’re Losing Before the Sale Even Starts
There’s a problem most companies are diagnosing completely wrong. When revenue misses projections, the default response is predictable:

The Jargon Tax: Why Complexity Costs You Trust, Revenue, and Market Position
Why Complexity Costs You Trust, Revenue, and Market Position I’ve watched vendors destroy deals in the first thirty
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