It’s news to me

Latest 2026 marketing insights from our Dallas studio

News and updates from the world of marketing and sales: what is actually generating leads, getting brands found in AI search, and turning website traffic into sales conversations.

  • Lead-generation websites
  • AI search optimization
  • SEO
  • Sales & marketing alignment
  • Video & content
Who’s writing

Appture Digital Media: Dallas digital marketing & video production studio

Field notes and Dallas marketing insights from 40+ years in marketing and more than 850 websites built since 2002, written for Dallas–Fort Worth owners and sales leaders who need marketing that produces pipeline.

01 / Who we are

A Dallas studio built for sales

Appture Digital Media is a Dallas‑based digital marketing and digital content production agency serving businesses across Dallas, Plano, and the greater DFW area. We blend strategy, design, and studio‑grade production to help local brands turn online attention into real sales opportunities.

02 / What we build

Websites, search and video that generate leads

As a full‑service digital marketing agency and video marketing agency, we handle everything from web design and SEO to sales video production and ongoing content campaigns. Whether you need a high‑converting website, a library of short‑form videos, or a complete marketing system, our team builds assets that look sharp and are engineered to generate leads.

03 / Your next step

See what this looks like for you

Ready to see what this looks like for your business? Book a strategy call to talk through your goals, schedule a studio tour to see our production setup in person, or get a quote for your next digital marketing or video project.

Latest insights

Straight talk on websites, leads and AI search

New articles land here first. Browse every post below, or jump to the topic you’re working on right now.

Beginner’s Guide to Content Marketing Reporting

Beginner’s Guide to Content Marketing Reporting

Not sure how to prepare your content report? I get it — too many metrics to report, and what should...
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Most Popular Google Searches

Most Popular Google Searches

Google processes billions of searches every day, revealing what people around the world are curious about.But what are the most...
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What is an H1 Tag? Best Practices & Examples

What is an H1 Tag? Best Practices & Examples

The H1 tag is an HTML heading tag you can use to create the main title or highlight the primary...
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The Role of SEO in Mergers and Acquisitions

The Role of SEO in Mergers and Acquisitions

SEOs have a lot to offer companies during the merger and acquisition (M&A) process. They can help identify acquisition targets,...
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Keyword Clustering in Seconds: Save Time With Keywords Explorer Tool

Keyword Clustering in Seconds: Save Time With Keywords Explorer Tool

Keyword clustering tools group keywords with the same or similar intent. This makes it easier to take action on your...
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The 11 Best ChatGPT Alternatives

The 11 Best ChatGPT Alternatives

ChatGPT has been a game-changer, but it’s not the only player in the AI field. The world of large language...
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Sydney SEO Conference: “An Absolute Belter”

Sydney SEO Conference: “An Absolute Belter”

I attended The vibe: 5-star hotel but with a laid-back atmosphereBoth times I’ve attended this conference, the Prosperity team has...
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Website Traffic Down? Maybe It’s Not Your Fault

Website Traffic Down? Maybe It’s Not Your Fault

If your site has lost traffic, it’s natural to wonder what you’re doing wrong. But what if it’s not your fault?Let’s...
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Steal Our SEO API Stack For Easy SEO Automation

Steal Our SEO API Stack For Easy SEO Automation

If you’re looking to automate boring SEO tasks or create custom SEO reporting dashboards, APIs can be a major time-saver.So,...
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Schema Markup Guide: Help Search Engines Help You

Schema Markup Guide: Help Search Engines Help You

Schema markup is code you add to your webpage that tells a search engine what your content is about.If you...
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There’s No Such Thing as “Accurate” Search Volume

There’s No Such Thing as “Accurate” Search Volume

I often post my favorite new Ahrefs features Imagine that search volume WAS accurateLet’s do a thought experiment and imagine...
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How to Avoid Ruining SEO During a Website Redesign

How to Avoid Ruining SEO During a Website Redesign

It’s too easy to break your SEO during a website redesign. Here’s a foretaste of what can go wrong:Loss of rankings...
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Time To Replace the Content Marketing Funnel (3 Alternatives)

Time To Replace the Content Marketing Funnel (3 Alternatives)

You won’t read anything good about the content marketing funnel in this article. Only bad things. Like, it’s too linear...
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The Top 90+ Affiliate Marketing Niches

The Top 90+ Affiliate Marketing Niches

Hunting & Fishing EquipmentWhen you read the word “hunter”, you probably imagine a scruffy man in plaid, skulking in the...
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Smartphone Usage Statistics

Smartphone Usage Statistics

Smartphones have revolutionized the way we communicate and have boosted our productivity, allowing us to stay connected on the go.Back...
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19 Key Market Research Statistics

19 Key Market Research Statistics

Market research is a growing multi-billion-dollar industry.Brands leverage market research insights to introduce customer-focused offerings and improve their experiences. From...
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iPhone vs Android Statistics

iPhone vs Android Statistics

In the world of smartphones, the rivalry between Apple and Google has been ongoing for years.Apple offers iPhones with iOS,...
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You Can’t Compare Backlink Counts in SEO Tools: Here’s Why

You Can’t Compare Backlink Counts in SEO Tools: Here’s Why

Google knows about 300T pages on the web. It’s doubtful they crawl all of those, and at least according to...
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I Replaced Google with AI For a Week. Here’s What I Learned

I Replaced Google with AI For a Week. Here’s What I Learned

I was scrolling through X last year when I saw this tweet from the CEO of Shopify:It made me pause...
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Yes. Affiliate Marketing Is Legit. But Is It Worth Your Time?

Yes. Affiliate Marketing Is Legit. But Is It Worth Your Time?

Affiliate marketing is where you promote another company’s product or service in exchange for a commission. When people click your...
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Ready to put these ideas to work on your pipeline?

Bring us your goals. We’ll show you what a lead-generating website, search plan or content program looks like for your business, and what it should return.

Book a strategy call