Before I touch a marketing budget, I ask five questions about operations. The answers usually change the entire plan.

When a CEO asks me to fix their marketing, they usually expect me to talk about ad campaigns, website redesigns, or social media.

Instead, I sit down and ask five operational questions:

1. How long does it take your sales team to call a new lead?
2. What is your exact customer churn rate over the last 12 months?
3. How many steps does a client go through before they get fully onboarded?
4. What is the #1 complaint your account managers hear from existing clients?
5. How often do your sales reps follow up with a lead that goes quiet?

The answers to those five questions almost always change the entire plan. Half the time, the “marketing issue” is actually a response time issue or a client retention problem.

Fix the operational friction first, and your marketing suddenly works twice as hard.

If this has made you curious, why not take the next step and book a free 15 minute discovery session by clicking on https://www.appturedigitalmedia.com/meetnow. I’ll see you next time. Don’t forget to like and subscribe.