
Your website is not a brochure. It is a sales conversation that runs 24 hours a day without you. Is it saying the right things?
In the 1990s, companies treated websites like digital brochures. You threw up a photo of your building, listed
October 8, 2026

I have built over 850 sites. The ones that generate real leads share six structural elements. Most sites have two of them.
I’ve built over 850 websites over my 40-year career. After looking at that much data, you start to
October 5, 2026
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