Appture Digital Media Blog

February 19, 2026

B2B podcasting, video podcast strategy, content repurposing, authority building, B2B buyer behavior, podcast retention, strategic patience, competitive advantage, sales cycle compression, thought leadership marketing

The B2B Video Podcasting Paradox: Why 82% Quit Before the Momentum Hits

I’ve been watching something strange happen in B2B marketing.Everyone talks about starting a podcast. Half actually do it. Then 82% go silent within 90 days.The pattern repeats across industries….

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February 19, 2026

I Watched AI Search Kill 60% of Organic Traffic—Here’s What Actually Works Now

I used to think SEO was about keywords and backlinks.Then I watched nearly 60% of Google searches end with zero clicks. ChatGPT took 4.3% of total search share. AI Overviews started appearing in 18%…

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February 19, 2026

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February 19, 2026

The B2B Video Podcasting Paradox: Why 82% Quit Before the Momentum Hits

I Watched AI Search Kill 60% of Organic Traffic—Here’s What Actually Works Now

Get more leads from your website

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